Every year, our season screams by. We each setup our parks and give it our best to have our best season ever. We train our team, polish the rides and make sure all of the marketing is rolling to make sure each year is better than the last. By necessity, we all are a bunch […]
Making time and taking time can be two different things…especially when it comes to thinking about your sales process and your sales team. Everybody knows it can be a critical part of your success or failure. Different parks have different structures–some may have one or two salespeople, others might just have one sales manager that […]
I recently read, “A Curious Mind. The Secret to a Bigger Life”, by Brian Grazer. Some of you may recognize the author’s name. Brian Grazer is one of Hollywood’s most successful producers of all time. Partnering with Ron Howard, they are responsible, for hit movies such as Splash, A Beautiful Mind, Apollo 13 and TV series including Empire and Arrested Development. Grazer […]
The WWA Show is right around the corner and I am celebrating attending my 10th show! I have been lucky to also be a volunteer for the past 9 shows. Why volunteer at this show every year? The reasons are many and each one is very valuable to me. WWA does a great job of […]
In a world where brands are often measured by the number of likes & comments on their Facebook page, social media content managers are always looking for the latest trend while trying to master the latest version of the ever changing algorithm. Facebook started with a stream that highlighted the most recent posts, to later […]
Thinking about the Sales Department is something I do on a daily basis (well, at least a weekday basis). I’ve spent my entire working life being part of a Sales Department and managing one. Back in college, I didn’t know what I wanted to do with my life, but knew salespeople got a bad reputation […]
Right now, at this moment, there are two kinds of people in the world. People playing Pokémon GO, and people annoyed at people playing Pokémon GO. (For detail on the game, check out this story from one community.) All around me I hear people saying “I don’t get it,” or “I don’t need another reason to […]
We have all heard the phrase: “You can lead a horse to water but you can’t make the horse drink.” This statement is very accurate with leadership roles. Each year, hundreds of waterparks go through the trial and tribulation of trying to get leaders working within their waterparks ready for opening. When there is a […]
Being that I am still fairly new to the field of aquatics (aside from my various lifeguarding jobs when I was younger), I am still learning a great deal about my own professional growth. Last year I was able to attend the WWA Show in Palm Springs for the first time. I initially wondered whether […]
