Long gone are the days when you would open up your newspaper to check the weather for the day and upcoming week. A good weather app is a must for any operator that works outdoors. As good as some websites are, there are features and benefits that a lot of the apps now have that […]
As defined by Merriam Webster’s dictionary, the word perspective means “a particular attitude toward or a way of regarding something; a point of view.” Each season we all share similar perspectives–from programming outcomes to goals regarding our approach to managing our wonderful, fun, family aquatic facilities. Typically our goals will fall somewhere between: everyone who walks […]
When I first began attending the World Waterpark Association show in 2012, I was told by my supervisor that it wouldn’t be very applicable to me because I came from a small, municipal waterpark. Boy, were they wrong! I have attended every show since then and have come away each year with new ideas to […]
I want it all. And I want it now. So said Veruca Salt from “Charlie and the Chocolate Factory.” Guests want it now and that’s not a bad thing. Last year Splash Kingdom Family Water Parks decided to develop an app to enhance guest convenience. Through focus group research we discovered that our guests prefer to use apps with […]
Every year, our season screams by. We each setup our parks and give it our best to have our best season ever. We train our team, polish the rides and make sure all of the marketing is rolling to make sure each year is better than the last. By necessity, we all are a bunch […]
Making time and taking time can be two different things…especially when it comes to thinking about your sales process and your sales team. Everybody knows it can be a critical part of your success or failure. Different parks have different structures–some may have one or two salespeople, others might just have one sales manager that […]
I recently read, “A Curious Mind. The Secret to a Bigger Life”, by Brian Grazer. Some of you may recognize the author’s name. Brian Grazer is one of Hollywood’s most successful producers of all time. Partnering with Ron Howard, they are responsible, for hit movies such as Splash, A Beautiful Mind, Apollo 13 and TV series including Empire and Arrested Development. Grazer […]
The WWA Show is right around the corner and I am celebrating attending my 10th show! I have been lucky to also be a volunteer for the past 9 shows. Why volunteer at this show every year? The reasons are many and each one is very valuable to me. WWA does a great job of […]
In a world where brands are often measured by the number of likes & comments on their Facebook page, social media content managers are always looking for the latest trend while trying to master the latest version of the ever changing algorithm. Facebook started with a stream that highlighted the most recent posts, to later […]
Right now, at this moment, there are two kinds of people in the world. People playing Pokémon GO, and people annoyed at people playing Pokémon GO. (For detail on the game, check out this story from one community.) All around me I hear people saying “I don’t get it,” or “I don’t need another reason to […]
