Defending Your Park Against Social Media Takeovers
Tue. 10 /21 8:45 AM 9:45 AM
A real-world crisis playbook for protecting your guests, brand, and bottom line. When social media hype turns dangerous, parks can go from sold-out to shut down in minutes. This session unpacks real-world incidents where viral trends sparked unexpected crowd surges and operational chaos. Attendees will learn how to detect early warning signs, activate rapid operational and security protocols, and manage real-time guest and media communication to protect brand trust. Participants leave with actionable frameworks to prepare, respond, and recover confidently if (or when) a social takeover hits.
Marketing/Communications
