John Pham

John Pham is Vice President of Marketing at PYEK Group, where he leads in-house marketing operations across the company’s portfolio of waterpark and entertainment brands. His responsibilities span brand management, social media, digital and traditional media, creative direction, strategic partnerships, and public relations. Pham entered the waterpark industry with Typhoon Texas Houston in 2015 as Operations Manager and has since led initiatives across operations, water safety, guest experience, partnerships, and marketing. Under his leadership, Typhoon Texas has received recognition from both WWA and IAAPA, including Wave Review Awards and an IAAPA Brass Ring Award for Best Digital Marketing Campaign. Pham serves on the World Waterpark Association’s Marketing & Communications Committee. He holds a Bachelor of Business Administration from Sam Houston State University and is passionate about developing teams, sharing best practices, and advancing marketing within the attractions industry.