Susan Kruizinga

Wet'n'Wild Toronto

Director of Sales and Marketing

Susan Kruizinga is a veteran executive of the marketing, sports and entertainment industries having spent the past ten years in the waterpark industry, starting with Hawaiian Falls Waterparks, which included the startup of three new waterparks in Dallas, Waco and Austin, Texas. In the fall of 2015, Kruizinga joined the team starting a new waterpark in the Houston area to create and implement a sponsorship program, in addition to developing the programming schedule for Typhoon Texas. Due to the success of that park, Kruizinga was recruited to join the Premier Parks team and assist in the rebranding and building of a waterpark in Toronto, Ontario, Canada and began this project in September of 2016. Kruizinga currently holds the role of Director of Sales and Marketing for Wet’n’Wild Toronto. Prior to her waterpark experience, Kruizinga was with K1 International Sports Marketing & Events based in Arlington, Texas where, as Vice-President, she directed the day to day efforts for all marketing, event management and tour management contracts for multi-sport events. Prior to leading K1 Events, Kruizinga founded and built the London Sports Council in London, Ontario, Canada and served as its Executive Director. Through coordination with The City of London as well as the Chamber and CVB, Kruizinga developed backing for an initiative to increase the presence of sports and sport events at all levels of play to better serve the community and create additional economic impact for the city. Some of her projects included: development of the London Sports Hall of Fame and Annual Dinner, securing Ontario Winter and Summer Games and creation of a kids’ sport program. Kruizinga is a graduate of The University of Waterloo in Waterloo, Ontario, Canada where she received an honors B.A. in recreation.