Shawn Bowman

Shawn Bowman is the founder of Kiwi Ticketing and Dynamic Pricing Builder and CEO of IdeaSeat Marketing and Advertising, a creative and targeted marketing agency specializing in waterparks, resorts, hotels and entertainment destinations. With more than 30 years of marketing experience and over 20 years serving the attractions industry, Bowman helps organizations use and leverage marketing, technology, dynamic pricing, ticketing and AI to increase revenue, strengthen guest engagement and improve operational efficiency. Since founding IdeaSeat in 2007, Bowman has advised organizations on brand strategy, targeted marketing, digital transformation and thought leadership. Known for making complex topics practical and easy to understand, he focuses on providing actionable strategies that organizations can put to action immediately. Bowman and his team have received numerous awards for digital, creative, web development, television, radio and print work. Bowman is an active member of the World Waterpark Association’s Marketing Committee and previously served as chair. Bowman’s expertise includes attraction ticketing, marketing strategy, dynamic pricing, website and app development, reputation management, analytics and B2B / B2C brand development.