Juliette Shirk

Juliette Shirk is the Marketing and Events Manager at OC Waterpark in Ocean City, New Jersey, where she has worked for the past two seasons. A lifelong Ocean City resident and University of Delaware Marketing graduate, she has a unique perspective on marketing a local seasonal business and understanding what makes the Jersey Shore experience special. Before joining OC Waterpark, Shirk worked in the wine and hospitality industry and earned her Level 2 sommelier certification through the Philadelphia Wine School. Her background in hospitality has shaped the way she approaches marketing, with a focus on creating experiences that people genuinely want to be a part of and share. Today, she oversees the park’s social media, content creation, events, promotions, and digital marketing. She especially enjoys the creative side of social media, such as finding ways to make a waterpark feel fun and relatable online, keeping up with trends, and figuring out what makes people stop scrolling. As someone early in her career, she brings a fresh, Gen Z perspective to the attractions industry and a firsthand understanding of how younger audiences connect with brands.