Franceen Gonzales

Franceen Gonzales is renowned for transforming businesses through vision, strategy, and thoughtful architecture. Most recently, Franceen steered LEGOLAND Florida Resort through a period of change and growth. The property includes LEGOLAND Theme Park, Water Park, Peppa Pig Theme Park, the historic Cypress Gardens, and three LEGO-themed on-site hotels. With a focus on employee engagement and every touchpoint of the guest experience, she worked to position LEGOLAND Florida as a play and creativity experience like no other. Backed by a powerhouse career in theme park operations and innovation – from WhiteWater to Great Wolf Resorts and Six Flags, Gonzales brings world-class expertise and a passion for people to her roles. She’s also a trailblazer in safety, technical standards, and government relations, also serving on the WWA, PHTA, IAAPA, and ASTM International boards. In all that Gonzales does, she champions her team and worthy causes, focuses on the guest experience, and loves to develop must-see attractions for families across the globe.