Beth Twisler is a Vice President of Marketing at Lucky Strike Entertainment, the parent company of Big Kahuna’s Destin, Shipwreck Island in Panama City Beach, Wet ‘n Wild Emerald Pointe, Raging Waters LA, Raging Waves Yorkville, and Boomers Parks family entertainment centers. In this role, she works alongside the executive leadership team to shape brand strategy, marketing initiatives, partnerships, and public relations, ensuring all efforts align with the company’s overall vision. Her career in the theme park industry began as a public relations intern at Six Flags Great Adventure and Hurricane Harbor in Jackson, New Jersey. She quickly transitioned into sales, where she discovered her passion for “selling fun” and creating memorable guest experiences. In 2009, she joined Sahara Sam’s Oasis Indoor & Outdoor Water Park as Director of Sales, marking the start of her long-standing commitment to the water park industry. Following Sahara Sam’s change in ownership during the 2020 pandemic, she expanded her role to Director of Sales and Marketing, overseeing all eight parks. Throughout her career, Twisler has excelled in building strategic partnerships that elevate brand visibility, enhance reputation, and drive revenue growth. Her leadership is defined by a focus on growth, innovation, and team development, always seeking new opportunities to achieve next-level sales results. She remains committed to staying ahead of industry trends and learning from industry experts to continue driving success.
