Education Tracks

More session titles and descriptions added weekly, so check back often!

Navigating the Social Media Maze


Created by the WWA Marketing Committee, the Navigating the Social Media Maze Workshop is being offered as a full day and half day option. Full Day Option: For those waterpark marketers who are either getting started with social media management or are looking to take their skills from the beginning level to a more intermediate […]

The Real ROI of Digital Marketing


Understanding the ROI potential of the many digital marketing initiatives your facility can pursue is critical to making sure that you’re getting the most BANG for your media budget. In order to make the kinds of informed decisions that put you ahead of your competition, you need to familiarize yourself with the ins, outs, investment […]

Group Sales Rocks – Pillars For A Successful Sales Department


Group sales in a waterpark environment takes on a life of its own. A panel of speakers from waterparks of all sizes, freestanding and resort, will help guide you through some of the main aspects of a successful group sales department. The session will focus on how to generate group sales with a little or […]

Chat with Committee Members – Education, Waterpark Resort and Marketing


Stop by the WWA Booth # and meet with WWA Committee leaders! They are looking forward to chatting with you on a variety of topics.

Maximizing Opportunity – How Do You Compare To Other Waterparks In Attendance & Revenue?


There are a variety of goals a waterpark has including improving the on-site experience, increasing attendance or membership and improving revenue. These goals are important; however, given an organization’s limited resources, prioritizing these goals and dedicating resources can be challenging. While most waterparks are performing well, statistics suggest there is an opportunity to do better […]

Marketing & Communications Committee Meeting (Active Committee Members Only)


The Ultimate Marketing Roundtable


Join us for this lively, interactive roundtable session. You’ll have the opportunity to meet with industry experts as well as like-minded industry peers in small groups to get the most out of your marketing. Table topics will include new promotions and events for in-season and off-season, managing your media mix, group sales and birthday parties, […]

Marketing To Every Member Of The Family


When marketing a waterpark, you need to appeal to every member of the family. Parents are your primary purchasers, while teenagers make up the majority of your workforce and children are your biggest fans! During this presentation, we will walk through the basic steps to reach every member of the family with your marketing techniques. […]

50 Money Making Ideas & How To Market Them


Looking for some new ideas to help drive your bottom line? Then this is the class for you! Discover 50 ideas to increase profits at your park or facility, including but not limited to special events, promotions and programs. But wait, that’s not all. We’re not just going to give you the ideas. We’re going […]

Increasing Your Attendance & Revenue Through Special Events


Learn the many ways that special events can help you build your facility’s attendance and revenue from potentially new sources, including cause-related, mutually beneficial events. There will be events you will learn about that you have never done before at budgets you can afford no matter what your budget. This session will be very valuable […]