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Education Tracks

More session titles and descriptions added weekly, so check back often!

Decluttering COVID — Choosing What Marketing & Revenue Strategies To Keep

10/20

The COVID-19 pandemic forced everyone to make operational and marketing changes in 2020 and 2021. From reservations, capacity restrictions, a greater push to online purchases and decreased promotions, we all experienced different highs and lows. Some parks liked the changes and plan on continuing to utilize these systems and others couldn’t wait to toss them […]

Keynote Session: “Stories In Leadership”

10/21

We’ve got a fantastic Keynote Session called “Stories In Leadership” planned for you in 2021! You’ll hear inspiring messages from Mark Rucker, a 30+ year industry veteran who spent decades leading some of the world’s top leisure brands, including Walt Disney Parks and Resorts and Great Wolf Resorts. This Keynote Session is included in the Symposium Package.

Marketing 2021 – Getting Back On Track

10/21

2020 had us all on an unknown journey – some of us going in different directions and some of us not going anywhere at all. Now, it’s time to get back on track and bring people back to our parks. You don’t want to miss this year’s Marketing Roundtable. Join marketing professionals and other waterpark […]

Expanding The Guest Experience To Maximize Sales & Guest Relations

10/21

Come learn how you can develop new and innovative skills and techniques that enable you to enhance and maximize the Group Sales relationship while also generating guest experiences that lead to higher retention, participation and attendance rates. You’ll return to your park with new knowledge on: identifying new prospects in the business and community sectors; […]

Valuable Marketing Shifts In A Digital Age

10/22

This session will kick-off with a brief overview of how the 2020 pandemic accelerated the shift to a more digital world in every sense possible. We’ll dive into how Epic Waters shifted almost all of its advertising to a wide array of digital solutions and away from a largely traditional marketing budget. During the session, […]

How To Drive Business Using Marketing Data

10/22

Join marketing experts for this engaging, interactive presentation on how to stage strategic campaigns so you can gauge real time what’s working to drive visits and upsells. Media Director Tyler Catania and Strategic Analytics Manager Will Gustafson take you through the key steps to building measurable campaigns in LinkedIn, PPC and Paid Social, and how […]