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Education Tracks

More session titles and descriptions added weekly, so check back often!

Restarting Your Group Sales Plan In 2022

10/20

Throughout the COVID-19 pandemic, the thought of large gatherings and group events became a struggle to even consider. There are certainly several challenges that your facility may have faced this year, be it tangible roadblocks such as capacity restrictions or safety requirements, or intangible challenges such as guest hesitancy as the world slowly returns to […]

Decluttering COVID — Choosing What Marketing & Revenue Strategies To Keep

10/20

The COVID-19 pandemic forced everyone to make operational and marketing changes in 2020 and 2021. From reservations, capacity restrictions, a greater push to online purchases and decreased promotions, we all experienced different highs and lows. Some parks liked the changes and plan on continuing to utilize these systems and others couldn’t wait to toss them […]

Chat With Committee Members – Education, Marketing And Waterpark Resort

10/20

Stop by the WWA Booth and meet with WWA Committee leaders! They are looking forward to chatting with you on a variety of topics.

Recruitment Marketing: The Ups And Downs Of The Comeback Season

10/21

2021 was a record-breaking season for a lot of waterparks and municipalities. After 2020 being one of the worst years for attracting guests due to COVID-19, the increase in attendance was a welcome change! But it came with high price. More attendance means more staffing needs, and 2021 became the most challenging year for hiring […]

Keynote Session: “Stories In Leadership”

10/21

The lessons shared are pulled from life overall, and his more than 25 jobs through more than 35 years in business. Mark Rucker will be sharing both difficult and rewarding “Stories In Leadership” that span from his early career to those during his time as an executive. Rucker will cover a wide range of key […]

Marketing & Communications Committee Meeting (Active Committee Members Only)

10/21

Marketing 2022 – Getting Back On Track

10/21

2021 had us all on a winding journey – some of us going in different directions all at the same time. Now, it’s time to get back on track and bring people back to our parks. You don’t want to miss this year’s Marketing Roundtable. Join marketing professionals and other waterpark managers as we discuss […]

Expanding The Guest Experience To Maximize Sales & Guest Relations

10/21

Come learn how you can develop new and innovative skills and techniques that enable you to enhance and maximize the Group Sales relationship while also generating guest experiences that lead to higher retention, participation and attendance rates. You’ll return to your park with new knowledge on: identifying new prospects in the business and community sectors; […]

Valuable Marketing Shifts In A Digital Age

10/22

This session will kick-off with a brief overview of how the 2020 pandemic accelerated the shift to a more digital world in every sense possible. We’ll dive into how Epic Waters shifted almost all of its advertising to a wide array of digital solutions and away from a largely traditional marketing budget. During the session, […]

Deep In The Heart Of Tourism And Travel Trends

10/22

This session will focus on amusement and waterpark tourism and travel trends in Texas and beyond, especially in a pandemic world. Topics will include guests’ safety, how we adjusted to a “new normal,” figuring out how to adhere to all of the new restrictions and how we plan on moving forward. Hear from experts in […]