Marketing & Communications

I want it all. And I want it now. So said Veruca Salt from “Charlie and the Chocolate Factory.” Guests want it now and that’s not a bad thing. Last year Splash Kingdom Family Water Parks decided to develop an app to enhance guest convenience. Through focus group research we discovered that our guests prefer to use apps with […]

Making time and taking time can be two different things…especially when it comes to thinking about your sales process and your sales team.  Everybody knows it can be a critical part of your success or failure. Different parks have different structures–some may have one or two salespeople, others might just have one sales manager that […]

I recently read, “A Curious Mind.  The Secret to a Bigger Life”, by Brian Grazer.  Some of you may recognize the author’s name.  Brian Grazer is one of Hollywood’s most successful producers of all time.  Partnering with Ron Howard, they are responsible, for hit movies such as Splash, A Beautiful Mind, Apollo 13 and TV series including Empire and Arrested Development. Grazer […]

In a world where brands are often measured by the number of likes & comments on their Facebook page, social media content managers are always looking for the latest trend while trying to master the latest version of the ever changing algorithm. Facebook started with a stream that highlighted the most recent posts, to later […]

Right now, at this moment, there are two kinds of people in the world. People playing Pokémon GO, and people annoyed at people playing Pokémon GO. (For detail on the game, check out this story from one community.) All around me I hear people saying “I don’t get it,” or “I don’t need another reason to […]