Sheryl Bindelglass

Sheryl Bindelglass, CSP, ICAE, believes every guest interaction is an opportunity to create a smile, build loyalty, and increase revenue. For more than 30 years, she has helped hundreds of entertainment venues increase attendance, boost per-cap spending, and improve profitability. She has trained thousands of attraction professionals to confidently recommend upgrades, premium experiences, food and beverage, retail, memberships, birthday parties, and group events, all while delivering exceptional guest experiences that keep guests coming back. Her career began in aquatics, where she served as an Aquatics Director, became a Water Safety Instructor (WSI) and Certified Pool Operator (CPO), managed aquatic programs, and hired and trained more than 1,000 lifeguards. That firsthand experience gives her a unique understanding of the operational, staffing, safety, and guest service challenges facing today’s water parks. A Certified Speaking Professional (CSP) the highest earned designation awarded by the National Speakers Association and an ICAE, she has built a reputation as one of the attractions industry’s most respected business advisors. Having been an owner, operator, researcher, trainer, speaker, and consultant, she brings a unique blend of real-world experience and proven revenue-growth strategies to every presentation. Known for her high-energy, interactive sessions, Bindelglass doesn’t just inspire audiences – she equips them with practical ideas, proven sales techniques, and immediately actionable strategies that help increase per-cap spending, elevate the guest experience, and drive measurable results from the moment attendees return to their parks.