How Programming Transforms The Waterpark Experience

How Programming Transforms The Waterpark Experience

In today’s competitive leisure landscape, it takes more than thrilling rides and crystal-clear pools to keep guests coming back. Join recreation leaders from distinct properties as they dive into how intentional programming elevates the guest experience, drives revenue, and sets waterparks apart. From themed events and interactive games to teen engagement zones and seasonal activations, this session will explore creative strategies that turn a day at the waterpark into a memory-making adventure. Attendees will walk away with actionable ideas, real-world examples, and inspiration to reimagine what’s possible beyond the water.