Wendy Wiseman’s fulfilling career includes experiences marketing Fortune 500 brands, start-up brands and brands of all sizes in between. Her expertise includes unearthing smart strategies for positioning brands uniquely so they stand out and have relevance for prospects and customers alike. More than brand identity, Wiseman and her teams know how to apply smart strategies to creative and in-market implementation to get results. In the waterpark industry, this translates into getting more people into the park, more often and spending more while they’re there. Database management is an integral part of this equation, as is knowing how to integrate the multiple layers of the marketing eco-system such that the people you want to visit can’t help but bump into your brand.