Tom Bergman is president of the Midwest Marketing Organization Inc., based in Lake Geneva, Wis. Along with Bergman Communications, MMO specializes in the recreation, leisure, sports and tourism industries. Established in 1973, MMO has been working with waterpark industry clients since 1983. For a decade, Bergman coordinated marketing seminars for the World Waterpark Association and wrote “Marketing Q&A” for “Splash” magazine. The scope of MMO’s work in the waterpark industry ranges from marketing, consulting and research to advertising, public relations, sponsorships, group sales, web sites and e-commerce. In 2016, Bergman was inducted into the WWA’s Hall of Fame. In 2010, he was a recipient of the WWA Board of Director’s Al Turner Memorial Commitment to Excellence Award. Bergman serves on the WWA’s Marketing & Communications Committee.