With a career spanning 35 years, Rob Decker’s focus has been to conceive and launch strategic initiatives to generate excitement for guests while leading the design and development of projects that in total exceed $2 billion. With a love to entertain and create, the theme park/waterpark resort environment became his perfect laboratory. “When I approach a new project, I like to let the guest’s voice lead me to create a better experience. The business case and market condition will shape the project, but ultimately my role is to create a strong sense of place, wonderment and fun for our guests.” Decker recently retired as the Senior Vice President of Planning & Design for the Cedar Fair Entertainment Company after 20 years of service. Prior to joining Cedar Fair, he served as an architect and master planner at internationally recognized firms on the East Coast before taking a lead role as Design Director at Jack Rouse & Associates.