Peter Ross is the co-founder of 829 Studios, a midsized marketing firm based in Boston, Massachusetts. Ross has defined the vision, strategy and culture of 829 Studios since its founding in 2007. It has been his mission to help clients transform their data into strategy and provide an integrated approach that blends creativity with technological sophistication. He is constantly hunting for new opportunities that clients can leverage to achieve differentiation, develop competitive advantages and better communicate their brand story. Ross received his Executive MBA from Imperial College London and primarily focuses his time on business consulting, marketing strategy, site architecture, frontend/backend development, SEO/SEM and interactive media. Last year, his team was awarded two Adrian Awards by the Hospitality Sales and Marketing Association International (HSMAI) for their work on OceanEdge.com and Oars.com. Ross serves on the Board of Advisors for the Family Travel Association, America Outdoors Association and TedXKenmore Square. Other notable clients include Stanford University, Oxfam, Black & Decker and BitSight.