Peter A. Fingerhut is Vice President of Marketing and Sales for Columbus Zoo and Aquarium, Zoombezi Bay, Safari Golf Club and the Wilds. Fingerhut’s passion for business management and marketing has guided his 35 year career. In the thirteen years that he has been with the Columbus Zoo and Aquarium, the zoo’s attendance has grown over 40 percent and memberships have grown over 50 percent. In 2009, the zoo was rated the #1 zoo in the nation by USA travel guide. Fingerhut has completely redesigned the Website, restructured the Group Sales Department and completely restructured the advertising department, including bringing on a world class advertising agency. While doing all this, he has increased sponsorships by over 20 percent and cut expenses with memberships by over 20 percent. Prior to his time at Zoo, Fingerhut worked for the Six Flags Corporation where he spent over 20 years growing from a seasonal coordinator of promotions to General Manager. Outside of his work, Fingerhut currently serves on the board of directors for the Dublin Convention and Visitor’s Department. He is an active member of AZA and a member of the American Marketing Association, in which he was voted the “Marketer of the Year” in 2008. Fingerhut serves as the Vice Chair for WWA’s Marketing & Communications Committee. Fingerhut attended the University of Missouri in Columbia, Missouri and received his bachelor’s of science degree in recreation and park management. He is married with three children and enjoys a good round of golf.