Lori Hersey is currently the General Sales Manager at Rapids Water Park, West Palm Beach, Fla., where she oversees the corporate and group sales teams. Since joining the park, her team has increased catered outing revenue by 20 percent and developed a sponsorship program that has exceeded its first year annual goals working with regional and local sponsorship partners. Hersey’s first attraction experience was at the age of 16 when she started in the games department at Six Flags Great Adventure while still in high school. After graduating from the University of Miami with a degree in Marketing and Communications, she ran the promotions department of a #1 rated Miami radio station. She received multiple community and corporate awards for sales and marketing promotions created under her direction, including on-going and weekly events with partner Atlantis the Water Kingdom. Hersey transitioned back to the attractions industry joining Atlantis as General Sales Manager. She was instrumental in guiding her team to consistent sales growth through park buyout programs with companies such as American Express and Office Depot. Shortly after joining the team at Atlantis, she was promoted to Director of Marketing and Sales. Hersey ran her own small ad agency with a client list that included several attractions for which she executed promotional project work. That list included Rapids Water Park, where she now holds the position of GSM. Hersey lives in South Florida with her husband, four kids and five cats. She sits on several community boards and, when the park is not open, spends her time doing volunteer work.