Jerry Henry

H2R Market Research


Jerry Henry is the CEO of H2R Market Research, a full-service research consultancy that specializes in research in the Attractions Industry including waterparks, theme parks, zoos, aquariums and attractions of all shapes and sizes. Henry is a visionary executive with more than 35 years of experience in the field of consumer insights and marketing research. His expertise spans multiple industries, but he is particularly skilled in the area of travel, tourism and attractions research where he works with hundreds of clients who represent best-in-class attractions and destinations across North America. Henry has been researching U.S. consumer travel trends for decades, and his company monitored the impact of COVID-19 on consumer attitudes and the U.S. travel marketplace every week since the pandemic began in mid-March.