Jennifer Hatfield

The Pool & Hot Tub Alliance

Director, Government Affairs

Jennifer Hatfield has more than 15 years of legislative and regulatory experience. She has spent the last 9 years working as the managing member of J. Hatfield & Associates, PL, a government consulting business based out of Rockledge, Florida. Hatfield provides clients with federal, state and local legislative and regulatory services that include: analyzing and monitoring legislation and regulatory rulemaking; lobbying legislative and regulatory bodies; drafting amendments, petitions for declaratory statements, public comments and various other documents; and specializing in state and national building code processes, code proposal submittals and national consensus standard processes as well as energy efficiency and construction contractor issues. In addition, the firm provides grassroots advocacy development with trade associations and advisement on political action committees and their decisions on supporting candidates for elected office. Hatfield has represented the pool & spa industry since 2006, first as the Florida Swimming Pool Association In-house Government Relations Director and then as their Government Relations Consultant from August 2010 through September 2018. She began working with the Pool & Hot Tub Alliance (formerly the Association of Pool & Spa Professionals), a national trade association, in 2008 and has been their Government Affairs Director since 2010. Past clients include the Florida Solar Energy Industries Association, the National Utility Contractors Association of Florida, the National Swimming Pool Foundation (now part of the Pool & Hot Tub Alliance) and various product manufacturers. She also continues to teach code and licensure classes to Florida contractors and speaks to groups on advocacy best practices. Hatfield has a bachelor of arts in government from the College of William & Mary and is a graduate of the Frederic G. Levin College of Law at the University of Florida. She is a member of the Florida Bar and previously worked at the Florida legislature as a committee attorney for the Florida House of Representatives.