Gerry Marcelo has a long-standing relationship with social media, as well as Internet publishing in general. After a career in TV marketing and promotion, Marcelo took his first steps into the “web” in the mid 1990s, developing one of the first affiliate TV websites in the country. He did the same for KVUE TV in Austin, Texas, launching the station’s first web site as well as social media accounts in early 2007. He served as a Director of Digital Media and as Digital Content Director for TV stations in Texas and Florida before joining the team at Discover the Palm Beaches in early 2017. He is in charge of Social Media strategies and content creation. He is also lead writer for the organization’s blog.