Franceen Gonzales

WhiteWater West Industries

Vice President Waterpark Business Development

Franceen Gonzales is the Executive Vice President for WhiteWater West Industries focused on helping parks to develop attractions and park concepts that are operationally efficient, enhance safety, maximize marketability, and are environmentally friendly.  She runs a sales team of 11 people, and is devoted to helping her team develop projects using her experience and expertise as an operator.  Gonzales was previously Vice President, Risk Management and Waterparks, for Great Wolf Resorts where she held responsibility for safety, risk management, waterpark operations and maintenance for the company’s 12 waterpark resorts in North America. Prior to joining Great Wolf Resorts, Gonzales was Park Director for Hurricane Harbor at Six Flags Great Adventure. She has also held top management positions at Golfland Entertainment Centers Inc., Waterworld Safari in Phoenix, Arizona and Wet ’N Wild Waterworld in Texas. Gonzales served as the Chair of the WWA’s Board of Directors and on the IAAPA Board of Directors. She sits on the ASTM International (American Society for Testing and Materials) Board of Directors and has served on numerous ASTM International committees. Gonzales currently serves on the Board of Directors of AIMS (Amusement Industry Manufacturers and Suppliers) and the National Swimming Pool Foundation (NSPF). A regular speaker at industry events, Gonzales has also written several industry articles, was named to the “Power 25” in 2011 and 2012 by “Aquatics International Magazine” and has received many industry honors and awards including WWA’s Kelly Ogle Memorial Safety Award and WWA’s Executive Board Award twice.