Evan Reece cofounded Liftopia in 2005 in San Francisco. Reece and Liftopia introduced revenue management and dynamic pricing based ecommerce to high volume ticketing businesses in an effort to grow pre-sale volume, financial and operational predictability and overall revenue. Liftopia’s Cloud Store webshop is the only ticketing ecommerce system based on a foundation of pricing services and data, and is used by over 110+ partners selling everything from ski tickets to waterpark tickets to memberships and passes. Liftopia’s technology also powers Liftopia.com, the largest marketing and distribution marketplace for ski lift tickets, rentals lessons and other mountain experiences. Reece and Liftopia built the industry standard revenue management ticket pricing model on top of a proprietary dataset and analytics platform, while delivering high return on marketing spend for their partners.