Dan Martin is the managing Principal of Market & Feasibility Advisors, LLC (MFA) with offices in Chicago, IL and Austin, TX and a network of collaborators from coast to coast. MFA was founded eight years ago, in 2009, with several former colleagues from ERA. Martin has directed and assisted on over five hundred feasibility, economic impact and master plan studies during more than 30 years with Market & Feasibility Advisors (MFA) and Economic Research Associates (ERA). His forte is projecting detailed market demand and financial outcomes. During his career, Martin prepared re-development strategies, feasibility, economic impact studies and master plans to help determine demand and the best mix of elements and operations for existing facilities and new developments. He always kept an eye on incorporating revenue-producing activities into high-quality facilities and operations. Martin’s portfolio includes indoor and outdoor waterparks of all types, waterpark hotels, museums, zoos, theme parks, resorts, aquariums, sports facilities, theaters, visitor centers and public parks and recreation facilities in more than thirty states and provinces across North America and in Asia and the Middle East. He has an MBA from the University of Texas-Red McCombs School of Business in Austin, Texas and a B.S. in architecture from the Catholic University of America School of Architecture and Planning in Washington, D.C.