Bill Lentz is the Vice President of Water Parks and Animal Parks for Palace Entertainment. He is responsible for the oversight of nine waterparks, eight in the U.S. and one in Sydney, Australia. He also oversees two animal parks, one in Miami and one in Hawaii. Lentz spent his early career in retail at sports facilities, concerts and tour merchandising. He started in the amusement business in 1989 in retail at Knott’s Berry Farm, Calif. Lentz was promoted several times at Knott’s, and in 1998 became the Director of Merchandise. In 2005, he was promoted to serve as the General Manager of Knott’s Soak City, Palm Springs, Calif. He also served as the GM of California’s Great America in Santa Clara, Calif., before moving to Palace in 2013. He graduated from California State University Fullerton with a bachelor’s degree in business administration. Lentz has been through the IAAPA Amusement Industry Institute Program, serves on the Advisory Board for Ellis & Associates and has served on the IAAPA Water Park Committee.