Alvaro G. Mendoza is founder and President of Commercial Energy Specialists, CES, of Jupiter, Florida. Mendoza was born in Havana, Cuba in October 1954. His family was forced into exile in 1959 and settled in Florida. He holds a bachelor’s degree in business administration with honors and a master’s degree in communications/marketing with high honors from University of Florida. After a brief newspaper sales and marketing career, Mendoza and his brother, Francisco, formed a residential/commercial solar contracting business, which was recognized as one of the top solar thermal/electric companies in the industry. In 1983, they formed Commercial Energy Specialists (CES) in Jupiter, Florida in order to expand into other energy-related contracting services, including pool heating, pool covers, pool circulation and filtration systems, chemical controllers and chemical treatment systems. CES is recognized as one of the leading aquatic suppliers in the industry. Mendoza and a family of dedicated employees have continued to grow and refine CES’s core competency of supporting commercial and municipal aquatic operations with quality mechanical solutions backed with remote control & monitoring, on-site service and technical support. Mendoza helped pioneer and received a Federal Trademark Registration for Service Supported Distribution (SSD®) distributor/service center model, and for the patent pending Q5 Water Quality Standard®, a pioneering aquatic facility rating system that has been identified as a verifiable loss prevention program by leading insurance underwriters. He has been a board member of the Florida Solar Energy Industry Association, the United Pool and Spa Association (UPSA) and the Products Advisory Council for several major aquatic supply corporations. He served as the Secretary of the International Recreational Water Professionals (IRWP). He was the Swimming Pool Editor of the Florida Community Association Journal, and frequent contributor to various pool and swim school industry magazine. He has been Vice-President of the UPSA organization since 2009, and continues to serve as the chairman of the Educational Committee. Mendoza is a leading Aquatic Facility Operator (AFO) instructor since 1995, and has been a lecturer in many building manager associations, swim school and pool industry conferences since 1983.