Friday, October 22

Valuable Marketing Shifts In A Digital Age

9:00am to 10:00am

Location: 206A

This session will kick-off with a brief overview of how the 2020 pandemic accelerated the shift to a more digital world in every sense possible. We’ll dive into how Epic Waters shifted almost all of its advertising to a wide array of digital solutions and away from a largely traditional marketing budget. During the session, we’ll go through examples of how this proactive budget change dramatically affected ROI in a positive way, and how the results seen by the facility in 2020 and 2021 will affect its advertising decisions for years to come. We’ll leave plenty of Q&A time available at the end, so come ready with questions.