As most managers, directors and HR personnel know, “culture eats strategy for breakfast.” The problem is that for many parks, organizational culture has become synonymous with perks like free admission tickets, team member parties and swag. Now, there is nothing wrong with perks, but perks alone can’t create a healthy team culture. Being valued does. Valuing employees precedes creating loyal customers. The global attractions industry is entering a new season. A season where the employee experience must be more important than the customer experience. It’s a season where you get the opportunity to hit the reset button on your organizational culture. But outdated and authentic-less management won’t do the trick. There is no more hiding behind perks and benefits. In this new norm, healthy cultures will be built on intentionality, trust and autonomy. In this session, you will learn how to improve your organization’s culture through the 5 essentials for creating a happy and effective team culture.