Social media isn’t a one-way conversation – especially if you’re using it for your business. Your customers are posting about you, and you should be posting engaging content that your audience can use to their benefit. In this presentation, we will first discuss the 2020 best practices for managing your online reputation, which is truly more important than ever. We’ll explore positive and negative social media posts/reviews, when to reply, how to craft the best response and what to do in the weeks following. The second topic details how to initiate meaningful conversations on social media – and that’s with winning content, particularly video content. We’ll go over tips and techniques that you can apply immediately to efficiently make a successful video for social media.