Learn strategies, techniques and best practices to stay on top of today’s marketing trends. Most successful campaigns complement their digital marketing with traditional marketing to create a cohesive brand experience online, offline and onsite. This session is your resource on all current marketing data, including national statistics and trends in TV viewing habits, outdoor boards, radio, social media, digital marketing and more. Learn how to strategically drive traffic by creating conversation, supplementing digital buzz with traditional media and how to maximize your advertising budgets and exposure through the tactical use of news releases and leveraging media relationships strategies. After this session, you will understand the benefits of combining traditional advertising and marketing with digital and will receive actionable ways to maximize advertising dollars by effective contesting and utilizing barter and other techniques for creating buzz in the marketplace.