Tuesday, October 17

Revitalizing Aging Waterparks for Sophisticated Patrons

8:45am to 9:45am

Meeting Room: 1BC

Give us your tired, your poor, your aging waterparks and aquatic centers! How do you take that non-performing asset and turn it into something new and exciting? The 1980s and 1990s saw an evolution of the traditional waterpark and swimming pools with the introduction of zero depth entry pools, waterslides and interactive play structures. Today, these facilities are losing attendance and revenue. So what happened? This session will use real life examples of waterparks and aquatic centers that were able to breathe new life into these facilities using this one weird trick! Before leaving this session, you’ll be able to identify the issues that precede the decision to rejuvenate or replace. You’ll hear how to recognize the goals of today’s waterparks and the features and attractions expected by today’s sophisticated patrons. Finally, you’ll be able to identify the three basic rejuvenation options and evaluate the efforts and cost implications of each option. You’ll soon understand the new technology and the positive impact it can have on water quality, guest satisfaction, operations and maintenance efforts.