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Thursday, October 21

Recruitment Marketing: The Ups And Downs Of The Comeback Season

8:45am to 9:45am

Location: 214A

2021 was a record-breaking season for a lot of waterparks and municipalities. After 2020 being one of the worst years for attracting guests due to COVID-19, the increase in attendance was a welcome change! But it came with high price. More attendance means more staffing needs, and 2021 became the most challenging year for hiring and retaining qualified staff across the globe. Learn from a panel of marketers some of the ways they used social media and other marketing methods for attracting good help and keeping them throughout the season, along with some of the other new challenges and key learnings that resulted from this past season.