Tuesday, October 17

The Real ROI of Digital Marketing

8:45am to 9:45am

Meeting Room: 1DE

Understanding the ROI potential of the many digital marketing initiatives your facility can pursue is critical to making sure that you’re getting the most BANG for your media budget. In order to make the kinds of informed decisions that put you ahead of your competition, you need to familiarize yourself with the ins, outs, investment needs and revenue-generating opportunities available through each channel of digital marketing. Drawing from decades of experience in the industry, digital marketing entrepreneur Katie Bruno will walk you through processes and best practices from awareness to conversion. Topics to be explored include: key performance indicators and expected ROI for websites, SEO, social media, display, pre-roll, retargeting and email marketing (as well as how these KPIs are affected by the size and type of your park).