Wednesday, October 18

Play As The Universal Language Of Our Business

8:45am to 9:45am

Meeting Room: 2D

Learn how expanding the focus on interactive play can lead to improved length of stay, guest satisfaction and a stronger sense of community. Play is our first universal language. From our earliest days of our lives, we react to and learn from each other as we develop basic skills of social interaction. Embracing the primal nature of play in our attractions and planning of projects can lead to direct positive gains in operations and profitability.