Learn how to manage and improve your online presence on TripAdvisor and other review sites by hearing from those who are focused on this on a daily basis. This session will include how to make critical improvements to your company’s posted information and how best to respond to reviews. You’ll hear insights into what TripAdvisor and park operators have learned about consumer behaviors when leaving reviews, as well as findings regarding reputation management. This session will also share measures TripAdvisor takes to make sure fraudulent review don’t get posted and the path a review takes to confirm the integrity of the content. TripAdvisor’s “pop” score, or popularity ranking, will be examined and the three key factors involved in the algorithm that make an organization move to the top of a TripAdvisor page.