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Tuesday, October 6

Leveraging Your Data – Take Advantage Of What You Have For More Sales

4:15pm to 5:00pm

EDT (GMT-4)

So, you’ve been collecting data from ticket and pass purchases, surveys and drawings, but now what do you do with it all? Learn how to leverage your database and make it work for you, even learn automation techniques to increase per-cap spending. Find out the best ways to communicate with your current guests and how to use your database to find new audiences. From social to email and direct mail campaigns, text to in park messaging, you’ll hear how to build paths to finding new customers that match your best customers and how to use your data to build a better brand experience with higher profitability.