Social media isn’t going anywhere. In fact, as it continues to evolve, it has become more sophisticated and is providing even more opportunities for you to connect with your audience and potential guests through influencer marketing. Influencer marketing is a form of social media marketing involving endorsements and product placement from online influencers, micro-influencers, people and organizations who have social influence with their followers and those they connect with online. Attraction industry marketing expert Julie Dion will take you through a step-by-step approach for creating an influencer marketing plan that complements your overall marketing strategies. This approach includes identifying influencers that will benefit your brand, tips on how to connect with them, measure their efforts and create long-lasting partnerships that can extend year to year. You’ll leave with a greater understanding who influencers are, the importance of tapping into influencer marketing and how to successfully collaborate with them to receive social media engagement that will grow your brand’s attendance and bottom line. You will also learn from past mistakes made with various influencers, which will help prevent same mistakes happening again. Learn to embrace those who can spread your message positively through social media.