There’s a lot of confusing misinformation floating around the Internet when it comes to search engine optimization. Do keywords still matter? What’s a rich snippet? Why setup Google Webmaster Tools? Should I trust this nice prince from Nigeria looking to help me generate backlinks? We’ve all read the same blog articles and attended the standard search engine optimization seminar. This is something different. We’re going to debunk the myths and give you actual strategies that you can put to work immediately. In this session, you’ll learn how to measure organic traffic, competitors’ rank and opportunities for growth. And you’ll develop a framework for a content marketing strategy that can improve search rank.