Tuesday, October 17

By George – Lessons Learned from Wet ‘n Wild

10:00am to 11:15am

Meeting Room: 2EF

Wet ’n Wild in Orlando, Florida, was hailed as the first commercial waterpark in the United States. Attendance was over one million annually when it was demolished to make way for a new, much larger waterpark this year. Being the first, founder George Millay had no World Waterpark Association, no experienced suppliers or designers and no prototypical operations, marketing or business models. Although Millay and his original waterpark are now gone, there are stories to tell and lessons to learn. Join John Seeker (who was with Millay from the beginning); Mark Hatchel (who worked with Millay and team on ride expansions and new parks); along with Ron Sutula and Pat Finnegan (longtime Wet ’n Wild operators) to take a fun and enlightening look back at the glory (and not so glorious) days of Wet ’n Wild.