Experience Authenticity: Unfolding The Strategy Of Baha Bay Water Park
Thu. 10 /6 3:30 PM 4:45 PM
This engaging presentation explores the strategy and market positioning to expand the brand and image behind the highly acclaimed Baha Bay Water Park, on the former Crystal Palace Resort site within the new Baha Mar Resort, Nassau, Bahamas. The panel of Landscape Architect, Architect and preeminent waterpark and ride designer identify and discuss key questions to inform strategy such as why to include a waterpark in the resort, what would be the benefits of that investment and how to differentiate the waterpark from the nearby and legendary Atlantis. Answers to these questions will be examined and discussed in terms of market positioning, diversifying the amenity package to expand the resort audience to include families and how the bar was raised in sophisticated waterpark design to complete a luxe resort setting. This session will identify and illustrate how the design team and consultants developed an authentic story, drawing from island historical references and aesthetic influences, how to create an immersive water ride, landscape and exceptional experiences for both guests and locals to redefine the Caribbean vacation through folklore and fantasy.