Wednesday, October 20

Decluttering COVID — Choosing What Marketing & Revenue Strategies To Keep

10:00am to 11:15am

Location: 207

The COVID-19 pandemic forced everyone to make operational and marketing changes in 2020 and 2021. From reservations, capacity restrictions, a greater push to online purchases and decreased promotions, we all experienced different highs and lows. Some parks liked the changes and plan on continuing to utilize these systems and others couldn’t wait to toss them and get back to their regular practices. This session will be hosted by a panel of professionals with a mixture of opinions and lessons learned that should be sure to leave participants contemplating possible future strategies.