This presentation will highlight successful practices that have created a profitable municipal waterpark without tax payer subsidies. Discover “SAFE” as a mission word: Safety, Affordable, Family, Entertainment. Everything begins and ends with safety. Affordability can be achieved by ensuring everyone can enjoy all aspects of the waterpark by making use of a portion of profits to fund recreation programs, scholarships and donations. Built with a focus on families with 2 to 12-year-old children, the park has become a selling point for city programs and a magnet for other local summer camp programs. While the park and its features serve to satisfy entertainment criteria, the entertainment begins as guests walk through the gates and experience a facility with pleasant music, clean restrooms and high quality guest services.