Your customer DNA is changing. 1 in 59 children in the U.S. are diagnosed with autism, and the number is rising. Not only will training and certification increase safety and enhance guest experiences for many families who visit parks and may not identify themselves, it also opens up parks to a huge untapped market. Families and individuals are willing to travel to certified destinations and attractions where they know they will be welcomed and are looking for options where they feel understood. Sometimes the smallest changes can make the biggest impact. Other parks have seen triple digit increases in out-of-market visitors, 50 percent increases in online ticket inquiries, improved employee morale and more community engagement. The need is there and these families can’t be ignored.