Wednesday, October 7

A Neuro-Scientific Approach To Happiness At Attractions

3:30pm to 4:15pm


If we can understand by measuring how and under which conditions emotions shape experiences, then we can design, redesign and optimize the experience and maximize the benefit. Neuroscience methodologies have various ways to measure stress, fear and happiness in the brain. The results suggest that participation in experiential activities, such as waterparks, theme parks and recreational parks, are associated with reduced stress, increased happiness and stronger social relations. This session uses a theoretical methodology to showcase how recreational products and activities contribute to recreation, happy cities and happiness.